Saina Nehwal sign Rs 1 Crore endorsement deal


India Ace shuttler Saina Nehwal is turning out to be a hot property in the celebrity endorsement market after a string of successes this year, most notably the gold medal she secured in the recently concluded Commonwealth Games. One of Private Telecom operator is the latest in a series of corporates that have signed on the World No. 3 as a brand ambassador and Saina's endorsement value is understood to have reached the Rs. 1 crore per deal mark. "She is really in demand. A lot of companies want to associate with her. She has already signed up with telco and at least four firms operating in areas such as food and infrastructure will come on board very soon," Deccan Chargers Sporting Ventures Media Coordinator H Manjula said.
Deccan Chargers Sporting Ventures handles Saina's account. Saina already endorses the Deccan Chronicle newspaper, Adani Wilmar's Fortune edible oil and Herbal life's nutritional product range. According to industry analysts, Saina, who was charging around Rs. 50 lakh per endorsement, is now able to command Rs. 1 crore per deal after her CWG win. The higher rate is also supported by Saina's hat-trick of wins at the Indian Open, Singapore Open and the Indonesia Open Super Series in June this year.

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